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Luca Bianchini Prima-Power
Luca Bianchini
VP of Product Management and Sales Support - Laser and Bending  

I lead the global strategy for Prima Power’s laser and bending product lines, guiding innovation from concept to market. My role bridges technology, business, and customer value, ensuring our solutions stay at the forefront of sheet metal fabrication. I work closely with customers, R&D, sales, and marketing to define product roadmaps, support our global sales teams, and strengthen customer partnerships. With a focus on integration, performance, and digitalization, I aim to drive growth and deliver technologies that truly evolve the way our customers work.
Background

I’ve built my career at Prima Power, growing from roles in sales and business development for 3D laser systems to leading global product strategy. With an engineering background from Politecnico di Torino and a business education from ESCP Business School, I bridge technology and strategy to drive customer value, product excellence, and sustainable growth in the sheet metal industry.

Vision for the sector

I believe the future of the sheet metal working industry lies in full integration to create smarter, more connected factories. "Evolve by integration" perfectly defines this path: building environments where efficiency, versatility, and automation work together to unlock new levels of performance. My vision is of production flows that are lean, agile, and digital, where advanced sheet metal working solutions become the core of an integrated manufacturing ecosystem capable of evolving dynamically, optimizing every resource, and driving sustainable growth for the entire sector.

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